• about becca

    about becca

I’m a front-end web developer and designer with over six years of experience developing and maintaining high-performing, high-traffic websites. My work bridges design and development, translating visual systems into scalable, maintainable web builds with sharp attention to detail. In my last role, I managed WordPress CMS environments across 80+ sites and led a small web team, ensuring sites were fast, SEO-friendly, and conversion-focused.

I’m a front-end web developer and designer with over six years of experience developing and maintaining high-performing, high-traffic websites. My work bridges design and development, translating visual systems into scalable, maintainable web builds with sharp attention to detail. In my last role, I managed WordPress CMS environments across 80+ sites and led a small web team, ensuring sites were fast, SEO-friendly, and conversion-focused.

I have a passion for branding and enjoy curating visual systems, from photography and typography to color and motion, and bringing them together in a way that clearly represents a brand. I focus on translating that vision into thoughtful digital experiences that feel cohesive, and easy to maintain.

I have a passion for branding and enjoy curating visual systems, from photography and typography to color and motion, and bringing them together in a way that clearly represents a brand. I focus on translating that vision into thoughtful digital experiences that feel cohesive, and easy to maintain.

In 2026, I launched Crewneck Studio, my freelance practice focused on web and branding projects for lifestyle and community-driven brands. Outside of work, I draw creative energy from music, sports, and fashion — influences that inform how I build digital experiences rooted in culture.

In 2026, I launched Crewneck Studio, my freelance practice focused on web and branding projects for lifestyle and community-driven brands. Outside of work, I draw creative energy from music, sports, and fashion — influences that inform how I build digital experiences rooted in culture.

Experience

Experience

Freelance

Crewneck Studio, LLC

Partner with small business owners to translate brand systems into scalable, production-ready digital builds.

2026 - now

Freelance

Crewneck Studio, LLC

2026 - now

Five Star Home Services

Lead Web Developer

Led development for 80+ websites, managing WordPress CMS systems and collaborating cross-functionally to ensure structured, scalable, and well-tested builds.

2020 - 2025

Five Star Home Services

Lead Web Developer

2020 - 2025

skills

Skills

Technical

HTML5

CSS3

JavaScript

PHP (WordPress Customization)

WordPress (CMS Management, Custom Post Types, ACF)

shopify (liquid & Custom themes)

framer

framer commerce

webflow

SEO (On-Page & Technical)

SEMRush

Google Analytics (GA4)

Google Business Profile

Performance Optimization

Design & UX

figma

adobe creative suite

responsive web design

accessibility standards

Wireframing & Prototyping

Operations & Collaboration

clickup

SOP development

Content Architecture

Cross-Functional Collaboration