OFF ROAD™ custom Shopify theme
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client
OFF ROAD™
project type
Shopify (Custom Liquid Theme), Figma
year
2026
project overview
off road™ is a concept lifestyle motocross and atv brand built for riders who choose the dirt path. the project explores the intersection of performance gear and culture, translating that energy into a bold, editorial-style e-commerce experience, while still keeping a focus on conversions.
the problem
i created off road™ to deepen my experience building fully custom shopify themes from the ground up. designed in figma and developed using shopify liquid, the project explores how performance gear can be translated into a structured, editorial e-commerce experience. the store includes a complete product system, helmets, jerseys, and goggles, with custom collection templates, technical breakdown sections, and scalable content architecture. by approaching the build as a real brand launch, i was able to refine product hierarchy, merchandising strategy, collection-specific storytelling, and modular layout systems, while gaining hands-on experience with liquid theme customization, cms structure, and front-end development inside shopify.
the process
off-road started as a deep dive into building a fully custom shopify storefront using liquid. i wanted hands-on experience structuring products, collections, and merchandising logic inside a real retail framework. to make it feel like a true launch, i created the entire product line myself — helmets, jerseys, and goggles, defining pricing, variants, specs, and collection hierarchy from scratch.
the solution
the final result is a fully realized shopify store built on a custom theme, designed to feel like a modern performance-lifestyle brand. the product architecture, collection logic, and pdp structure work seamlessly together to create a clear, conversion-focused shopping experience.
