Rally Tennis e-commerce build
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client
Rally
project type
Framer Commerce, Shopify Integration, Figma
year
2026
project overview
Rally is a concept e-commerce brand built around the intersection of tennis culture and modern streetwear. The project explores a premium, minimal aesthetic inspired by brands like Aimé Leon Dore and Kith, translating that energy into a clean, editorial-style online shopping experience. The site was designed and built in Framer, with Shopify powering the back-end commerce layer.
the problem
I created a fictional streetwear label, Rally, and designed a complete e-commerce experience from the ground up. The site features a minimal, editorial homepage, a small capsule collection, and a product structure powered by Shopify. By treating the project like a real brand launch, I was able to explore product hierarchy, layout systems, typography, and visual storytelling while gaining practical experience with Framer Commerce workflows and Shopify integrations.
the process
This project began as an exploratory build to better understand Framer Commerce and its integration with Shopify. I wanted a hands-on way to test product structures, collections, play with imagery, and visual merchandising in a real storefront environment, while also pushing my design direction into the sports-lifestyle space.
the solution
Rally now exists as a fully realized concept brand, complete with a visual identity, product line, and e-commerce storefront. I developed the branding, typography, color direction, and overall art direction, then created a capsule collection using custom product graphics and mockups in Photoshop. The final result is a cohesive, design-driven online store built in Framer Commerce and powered by Shopify, demonstrating how the brand would function as a real retail experience.
